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THE MAKE UP OF YOUR MAKEUP

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The Brand

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MEET P/Y/T BEAUTY®


CLEAN MAKEUP THAT DOES MORE WITH LESS.

There’s a better way to beauty—one that feels good inside and out, keeps it real with ingredients, and makes your life easier and better. P/Y/T Beauty® was made to break the routine.


We toss harsh chemicals out the window. We say bye to things like parabens, phthalates, and petrolatum. We reject animal cruelty in our research and testing. We refuse to charge a million dollars for lipstick and mascara that work great and look even better.

And what you see is what you get—long-lasting, high-performing, fun-as-all-get-out makeup that does what it says. Finally.

This is Beauty without the BS (bad stuff)™.

The Founders

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AMY CARR / MARY SCHULMAN


It all started with their daughters. Well, technically, it all started in college, where Mary and Amy became BFFs. But flash forward some years, to a time when Mary’s daughter became interested in makeup. Mary had a lot of expertise in the natural snack-food industry, and she just wasn’t impressed with the long lists of chemicals in every cosmetic brand she came across. Isododecane? Ethanolamines? What does that even mean?

So she reached out to her friend Amy, who had a deep background in consumer insights and behavior in beauty. Together, they decided they wanted something better for their daughters…and their friends…and themselves, for that matter. It took two years of research and endless trial runs (upending the beauty industry with clean alternatives isn’t a walk in the park). But it was worth it. P/Y/T Beauty® was born.