No BS
CLEAN & SIMPLE
At P/Y/T Beauty®, creating clean cosmetics isn't a trend—it's just the way we think things should be done. The FDA only requires U.S. companies to leave out a handful of ingredients. In the E.U., the list is much longer (about 1,400 to be exact). So we formulated our products to be compliant across the pond, too. We left out lots of stuff we didn’t have to—but we wanted to, because we think you deserve better. No parabens, phthalates, or petrolatum. Nothing but good stuff that won’t stress you (or your skin) out.
CRUELTY-FREE
We’re all trying to be good citizens and for us, a big part of that is leaving animal testing out of our research processes. Everything we sell is 100% cruelty-free and Leaping Bunny-certified, which is considered to be the gold standard for ensuring animal-friendly practices in the creation of personal-care products (hello, makeup!). Many of you asked for all-vegan ingredients, too. We have a few now, but we heard you and more are in the works. Stay tuned.
CLEVER AS ANYTHING
We’re just as obsessed with makeup as you are! So we made our line to be the haul your beauty dreams are made of:
- Long-lasting formulas: Run errands, head to the office, then roll up to happy hour—still looking fresh.
- Multitalented designs: Dual-ended lipsticks. Attached blending brushes. Formulas that include primers and multiple finishes. Our products are made to toss in your bag and be taken anywhere.
- No-sticker-shock pricing: Loving makeup shouldn’t require you to take out a loan. Buy everything you need, then treat yourself to a fancy coffee with what’s left over. (Yes, whipped cream. Yes, extra drizzle.)