Clean Beauty

Did You Know?


We ban 1,300 harsh chemicals from our products (the US sadly only bans 11)

4-7 lbs

On average women may consume anywhere between 4-7 lbs of lipstick in their life


Around 60% of the chemicals we put on our skin end up in our bloodstream

No BS Clean

Cruelty Free, Hypoallergenic, Vegan*

We say no to...
  • Parabens
  • Phthalates
  • Sulfates
  • silicone
  • talc
  • Formaldehydes
  • Synthetic Fragrances
  • BHA & BHT
  • Mineral Oil
  • PEG’s
  • Petrolatum
  • Carbon Black
  • Triclosan & Triclocarban
  • Hydroquinone
  • Isododecane
  • Oxybenzone
  • Retinyl Palmitate and
  • Retinol (vitamin A)
  • Nonylphenol ethoxylates (NPE’s)
  • Ethanolamines DEA/TEA/MEA/ETA
  • Oxybenzone
  • Hydroquinone
  • Gluten
  • GMO’s
  • Soy

*Many of our products are vegan

How We Are Sustainable

  • Recyclable

    Many of our products are easily curbside recyclable. Check out The Upcycle Eyeshadow Palette

  • Recycled Plastic

    We give plastic a second life by using PCR in our packaging. Check out Brow Goals Pencil

  • Sugarcane Based Plastic

    We use sugarcane, a renewable resource, in many of our tubes. Check out Dew Me Lip Gloss

  • Pre-degraded Plastic

    We use a patented ingredient to pre-degrade plastic, creating a more earth friendly material with close to 0% plastic footprint. Check out Hot Flush Blush

By Friends

Shocked to learn about some of the harmful chemicals allowed in our makeup we decided we wanted something better for ourselves, our families… and our friends.

It took years of research and endless trial runs (upending the beauty industry with safe and clean makeup is not easy) but we are thrilled with our sustainable clean products that look damn good!