/No-BS clean makeup

12 hour Mascara + Primer

12 hour Mascara + Primer is rated 4.4 out of 5 by 43.

12 hour Mascara + Primer

P/Y/T Beauty is no-BS clean makeup—meaning: we've left out over 1,300 harsh chemicals

Look damn good in this clean 12 Hour Mascara + Primer. This dual ended black mascara + clear primer is perfect for the everyday feathery eyelash look. The water-resistant 12hr mascara formula lengthens and defines, and the clear primer doubles as a brow gel. Enriched with nourishing Olive Leaf Extract, and Vitamin E. 100% Cruelty-Free, Hypoallergenic, Vegan, Silicone Free, and Harsh Chemical Free.
1. Apply primer in a gentle upward motion (wiggle it back and forth from base to tips) and wait a minute to set. 2. Apply mascara in the same wiggle motion. Re-apply as desired.

Mascara:Water/Aqua/Eau, Styrene/Acrylates Copolymer, Iron Oxides (CI 77499), Tribehenin, Cetearyl Alcohol, Acacia Senegal Gum, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Glyceryl Stearate, PVP, Palmitic Acid, Stearic Acid, Cetearyl Olivate, Sorbitol, Butylene Glycol, Polyamide-8, Silica, VP/Eicosene Copolymer, Sorbitan Olivate, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Aminomethyl Propanol, Phenoxyethanol, 1,2-Hexanediol, Caprylyl Glycol, Tocopheryl Acetate, Panthenol, Sodium Dehydroacetate, Olea Europaea (Olive) Leaf Extract, Ethylhexylglycerin 


Primer:Water/Aqua/Eau, Propylene Glycol, PVP, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Aminomethyl Propanol, Panthenol, Olea Europaea (Olive) Leaf Extract


What Our Customers Are Saying

Rated 5 out of 5 by from p/y/t has me primed & ready! I cannot say enough positive things about the p/y/t brand to my friends and family interested in the clean makeup movement. I have been searching for clean makeup products made with care that are affordable for me. Many consumers do not understand that clean makeup is NOT going to be similar to the mainstream drug store or "prestige" brands sold by major beauty companies that contain terrible metals & other toxins. These have been the standard norm for far too long. p/y/t beauty is setting new standards. This is another example of the consistency of p/y/t products...all made with care + quality! This dual-purpose mascara packs a one, two punch and is truly a must-have product!
Date published: 2019-05-14
Rated 5 out of 5 by from Loveeee This is honestly such an amazing mascara. The primer on one end also doubles as a clear eyebrow gel and there's nothing I love more than a multitasking product. I wore this all day in NYC where it's hot, dusty and humid and at the end of the day, I still looked like me and not a raccoon. The clean ingredients are also a plus! I got this for free by spending over a certain amount but I've already placed an order for a new one!
Date published: 2019-07-28
Rated 5 out of 5 by from Doesn't run, doesn't clump! I received this mascara/primer as a gift from a friend. Not someone who typically spends a ton of money on makeup, I figured it wouldn't be something I would typically buy for myself. However, after using it for the last month, I will definitely become a P/Y/T customer. Unlike my other mascara, this doesn't clump on my eyelashes, requiring all that extra work in the mornings. Other reviewers have talked about needing to wait for the primer to dry - or the fact that it is clumping. After a little trial and error, I figured out that it clumps when you put on the mascara with wet primer. So, to fix that issue, I use the primer at the start of my makeup routine, do everything else, and then put the mascara on. The lashes are dry and ready by that time. And I've never had an issue. Now, the ultimate five star reason? This mascara doesn't run. At. All. While wearing this mascara, I watched Grey's Anatomy - Season 11, Episode 21 - How to Save a Life for the first time (late to the Grey's show, I know). Those familiar with Grey's will know. The end of perhaps the greatest love story of this generation. And I sobbed. Oh my, did I sob. And the mascara? Not a drop. It didn't move. There were no streaks. It didn't contribute to my ugly crying face. My only complaint is that the wand is a little short because this is a dual bottle, and so it takes a little creativity getting the mascara on only your eyelashes. But with a few q-tips and make-up remover, it isn't that much of an issue. I definitely recommend this mascara. Cry away ... you'll look fabulous.
Date published: 2019-04-16
Rated 4 out of 5 by from Doesn't smudge at all, clumps a little This is the first natural mascara I’ve found that doesn’t smear or smudge. The primer helps get a more full look without getting spider lashes. The first couple of times I used it it looked flawless. I would give 5 stars except that it seems to be getting a bit clumpy after only two weeks of use, and it takes more time to apply because you have to wait for the primer to dry. I’d say it’s one of the better options for natural mascara, but it could use some improvement to the formula.
Date published: 2018-11-23
Rated 5 out of 5 by from So happy I switched! I started using this mascara when I became pregnant and immediately could “smell” (seriously) my old mascara it honestly smelled like chemicals. I immediately knew I needed to change to something better for myself. I’ve never used primer before but since it came as a two in one I started using it and can’t believe the difference it makes!! Not only am I confident that I’m using safer products but I also am getting so much more from it with the primer. Love!
Date published: 2019-05-22
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